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Vertical Supply Group Acquires Rescue Direct

Vertical Supply Group, a Greensboro, NC-based work at height equipment manufacturing and supply company, is pleased to announce it has acquired specialty e-commerce retailer and rescue equipment supplier Rescue Direct. Rescue Direct will be fully integrated into VSG’s distribution operations, which will provide customers with fast access to the industry’s best selection of innovative rescue and safety products.

Rescue Direct will be managed by industry veteran Matt Hunt, and distribution will operate from the VSG headquarters in Greensboro, NC.  Hunt, a 15-year veteran in the rescue equipment industry, has led the Fire, Rescue, Arborist, and Tactical sales division at Sterling Rope for the past five years. Matt currently serves on the SPRAT board of directors, and he has spent his Sterling career working to gain an extensive practical understanding of the diverse solutions that rescue professionals require to operate successfully and safely on the job every day.

“Rescue Direct is a perfect addition to our business because it allows us to deliver the broader range of rescue-specific products that our customers have been requesting for years,” states Tripp Wyckoff, the CEO and President of VSG. “We believe that our commitment to stocking inventory, fast turnaround, and outstanding technical service will help us to grow Rescue Direct beyond where it’s gone so far.” 

Mark Connell, who founded the company in 1998, said, “Rescue Direct has succeeded through the years by offering excellent service to our customers and partnering with the best brands in the industry. From working with VSG over the past several months, I look forward to watching Matt and the team carry on that tradition and continue working to exceed customer expectations from afar.”

About Vertical Supply Group

Vertical Supply Group (VSG) is a manufacturer and supplier of the world’s leading products that keep climbers, ‘industrial athletes,’ and technical rescue personnel safe and efficient while operating high above the ground. VSG’s leading brands & products set a standard of innovation and quality while providing world-class experiences for their retail, distribution, and web store customers. VSG’s offering consists of the most comprehensive assortment of products for arborists, climbers, emergency personnel, technical rescue, other work-at-height pros & enthusiasts. 

Rescue Direct logo

About Rescue Direct

Rescue Direct focuses on providing the rescue community with the best possible gear for your work. Rescuers can be called to respond anywhere, at any time, from the tallest buildings to the deepest canyons and everywhere in between. When those rescuers receive those calls, not only does their gear need to be the least of their worries, they need to be confident, knowing they have the best tools for the job at hand.